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Welcome to !! Profitable Performance$ !!.


+++++++++ MARKETING IDEAS +++++++++

Here is One of the top marketing ideas that will help to convert prospects into customers:

I attended a Marketing Conference in mid-November. And it was totally awesome! The speakers were excellent and many were the very top marketers in their fields! One thing that many of them taught was the importance of "Social Proof" - References from customers. Or, as Joel Bauer says, "Social proof is someone else living vicariously through the quote of one of your customers." They believe it more and maybe even feel it when they read what someone else has said about you.

How important is this 'Social Proof'? So, important that Joel Bauer, a man who has made millions influencing people, has a quote right on his business card. (His is from the Los Angeles Times.) He recommends having some type of valuable quote from a customer right on the front of your business card. Imagine how it would feel to a potential customer who reads your biz card for the first time and it says, "I haven't laughed so much in a long time! " Who is not going to believe that you have the power to entertain well?

Now, for the big question: How do you get such wonderful quotes?
Answer: You ask for them.

My performing website (BobMillerMagic.com) has a page that is dedicated to listing past customers, and what they've said about me. You should see it. It is a map of the main states that I perform in. A customer can click on any city and see a list of clients from that city. For some of these clients, there is an actual letter posted online that any prospects can read.

How do I get these? One of the many great features of MagicBase is that it can print a 'Referral Request Form' automatically for any customer. (I do this at the same time that I print the contract. Then I just hand the customer the form in self-addressed and stamped return envelope.) Rather than a photocopied form letter asking for show comments, this is a mail-merged form that has the event name, the date, and the customer's name on it. Also, in the request for a response, it says, "Anything written here may be used for promotional purposes." This sentence does two things:
1) The customer is giving you permission to use any quotable quotes that might be written.
2) It subtly tells the customer to frame their comments in a way that can be used as a quotable quote.

To see what this looks like from an actual customer, click here.

I hope you use this marketing concept as many ways as you can: on biz cards, on website, in brochures and ads.

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******************** PERFORMING TIPS ********************

Just a quick idea here, since I spent so long on marketing.
Kids entertainers: Always bring a roll of CAUTION tape in your show case. This is the yellow and black plastic ribbon that is used to mark off construction sites. If the kids will most likely sit on the floor and crowd you by coming in too close, then just tape a length of this to the floor to mark the front line. It works really well!

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--------- ANNOUNCING --------- ANNOUNCING --------- ANNOUNCING ---------

There is a brand new website for you to learn from other performers. The web address is www.ProfitablePerformances.com. It is a site that has a very narrow focus: to share Performing and Marketing Tips. So, you won't have to search through chit-chat about the latest and greatest magic trick or TV show. It is to help you to make money by improving your show and improving your marketing.

The goal is to help put the PRO in Profit!

Sign up today and share your insights. There is a contest going on this month: everyone who submits an idea is eligible to win a great prize. Visit today at www.ProfitablePerformances.com.

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+++++++++ MAGICBASE NEWS +++++++++

Current MagicBase users: there is an updater posted on the MagicBase site that will bring your current version of MagicBase up to 2.3 (Mac) or 2.4 (Windows). If you have an earlier version of MagicBase, I'd strongly recommend that you run the updater. One of the great new features of version 2.3 is the FlexContract. Now you can create a completely flexible mail-merge contract with graphics.

Windows users: We've just recently posted a valuable, third party, printing utility called 'Print to .pdf'. Use it to transform any letters or contracts into a .pdf file that can be emailed to a client. (Mac users already have this feature in OS X.)
Find it on the Downloads and Demos page.
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Wishing you Profitable Performances!

Bob Miller
www.ProfitablePerformances.com

P.S.

It's not magic but... Are you a Classic Car fan? Check out this site about a guy who built his own Cord Car from scratch: www.Home-Built-Cord.com

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