Profitable Performances Newsletter
February 2008
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'Helping to put the PRO in Profit'
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In This Issue:
1) Residual Income
2) Brand New Deck trick + sale
3) Q & A
4) Call for Help
5) MagicBase Tips
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#1 - Residual Income - The Key to Major Wealth
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Would you like to work once and then get paid over and over
and over and over for that work? Who wouldn't?
This is the way to make BIG MONEY because you can multiply
yourself and your efforts; and get paid while you're sleeping;
and get paid for previous efforts even while you're doing
something else.
That is what residual income is. But how can you, as a
performer, generate residual income?
I have a one-page answer to this. You can read it at:
http://www.bobmillermagic.biz/Residual_Income.html
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#2 - New Deck Trick + Overstock Sale
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--->>> High Visibility 52-on-1 Deck <<<---
Never heard of this deck before? That's because it's
brand new! I just sent 18 dozen of them to a magic
wholesaler. So you'll see it soon at local magic shops.
But, you can get one now before anyone else AND
you get a discount.
It is an entire deck of 52-on-1 cards. The back of
every card has a 52-on-1 picture. The face of all the
cards are a regular deck of cards.
Benefits:
+ High Visibility: The card design is large enough for
everyone at the table to see it with ease.
+ You don't pay $4 for only one card.
+ You don't have a limited number of choices for
cards to force to do the trick. You can choose any
card you want because you have a whole deck.
+ It also comes with a booklet with 11 tricks and
ideas for how to use this unique deck of cards.
See it at http://www.BobMillerMagic.biz
WAM!
I have a few copies left of my 60 page lecture book,
WAM! Walk-Around Magic That Kills!
That's right: 60 pages! It's huge. And it contains my top
9 Walk-around routines.
Plus 3 essays:
- Making money with your memory
- How to develop a commercial routine
- How to save time and make money with MagicBase
For more info, click here:
http://www.bobmillermagic.biz/WAM.html
If you are part of a magic club that has lectures, invite me!
I'd love to lecture at your club.
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#3 - Q & A
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Here are a couple of questions from James Hathy:
1. How to price a restaurant?
My answer:
"Yes, you should price a restaurant based on it's menu.
When I performed at Outback Steakhouse, I set my
price the highest that I'd ever charged a restaurant,
and they also gave me a $20 food credit each week too.
This makes sense because a family of four will pay around
$90 to eat there.
But my prices were lower for the family pizza restaurant.
They also gave me a food credit, but it was only an additional
$5 coupon each week."
Then also give the restaurant the option to lock in a
lower price if they book you for a certain minimum
time. For example, you could say, "I'll perform 2 hours
of magic for $100. But, if you contract for 6 months
minimum right now, then I'll take $10 off the price."
The restaurant saves $250 and you're guaranteed
$2250.
2. Why do some people try to
book into a place that already has a performer?
My answer:
"I just had this happen to me last week. A new
"magician" had moved into town. He knew that I
was at the restaurant. He came there the night I
was working, talked to me, AND THEN WENT TO
THE OWNERS AND TRIED TO GET A JOB THERE!
Anyone who does this is AN AMATEUR, and an
unethical huckster. This is just a demonstration of
laziness: instead of going to a restaurant and selling
them on the idea of table-side magic, they go to a
place that is already sold on the concept- because
it's easier.
If any magician that you know does this, then you
should report him to the local magic chapter.
This jerk's name was Bernard.
(You should have heard the owners complain to me
about this guy after he left. He left a BAD IMPRESSION.)"
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#4 - CALL FOR HELP
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YOUR TIPS:
Share your marketing and performing tips here.
Do you have a good idea for improving a
trick, routine or show? Do you have a marketing tip?
I'm taking submissions for tips.
You will get your name recognized in this newsletter.
Everyone who submits an idea will be eligible for a drawing
for a Magic DVD at the end of the year.
YOUR FRIENDS:
Get your friends signed up to receive this newsletter and
you will be eligible to be in a drawing at the end of the year
for a Magic DVD.
After your friend signs up, just have him send an email with
your name and email address as the referrer.
It's easy and free!
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#5 - MAGICBASE TIP - Calculating Referrals
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Did you know that you can easily see how many jobs
an ad or any other referral source is generating?
Use the 'Referral' field.
Whenever someone says that they booked be because
of a Yellow Pages ad, then I type (or select) "YP" in that
field.
To do a search, I just click on the 'Find' button and
then enter (or select) "YP" in the Referral field. Now
MagicBase will find every record that has 'YP' in that field.
Then I can view them, or I can go to the reports
screen and print up an income report based on those
search results. So, I'll know instantly how well my ad
is performing for me.
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YOU MAY FREELY DISTRIBUTE THIS NEWSLETTER.
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Wishing you Profitable Performances!
Bob Miller
P.S.
Also, I'm still giving away free chapters of my eBook: BAM!
Get yours at www.BobMillerMagic.biz
