Profitable Performances Newsletter
May 2009
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'Helping to put the PRO in Profit'
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Summer is here! What are you doing to market for
company picnics?
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In This Issue:
1) Analyzing Your Income
2) The NEW Relentless Ring & String Routine
3) Getting More Work: Using Shows as Auditions
4) News Worth Repeating - Relentless Rip-Off
5) MagicBase Pro News
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#1 - Analyzing your Customer Income
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Here's an interesting question: If you sort your Top 100 customers
from highest income paid to lowest, what will be the income you
earned from #100?
In other words, how much money does a customer have to pay
you in order to be part of your Top 100?
For each person, of course, the answer will be different.
But this is not a question for comparison. It is a way for you
to evaluate how you're doing financially.
Then the next question is: What can you do to raise
that number? What can you do to help your best customers
hire you again?
You see, if you just get your Top 100 to hire you more often,
then the amount of money that it takes for someone to be
part of that list will go up.
So, what are you doing to get repeat customers?
And, also, do you have any way of easily discovering who
your Top 100 are?
In MagicBase Pro it can be done with a simple sort button.
Now, for me, those Top 100 are on their own separate newsletter
list so that I can easily print letters and envelopes to just that group.
Just this week I sent a brochure to each one of my Top 100
Customers. The NEXT day, I got a booking totaling $490
because of that mailing.
So the way to get more work from your Top 100 is to
market to them more often.
Point: You want to stay in contact with your best customers.
And you want to have an easy way to do it.
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#2 - NEW Relentless Ring & String Routine DVD
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Relentless has been my biggest selling product.
It was released a decade ago.
In February, I went to Kenosha WI and re-shot most of the new
video with the help of my good friend, DJ Ehlert.
So, we're in the post-production stage of completing this.
But you could be in it...
Do you have a new, ring and string move that has not been
put on video before? Or do you know of any cool move,
and the creator of it?
Please send an email reply.
Creators of the moves will get on-screen credit,
and a free copy of the new DVD.
This is a good way to lock in your origination of
a move.
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#3 - Getting More Work: Using Shows as Auditions
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Do you have a good show? Your show is probably your best
piece of advertising. If you can get prospects to see you
perform, chances are MUCH BETTER that you will get hired
by them.
If you're doing any type of public show, then, of course,
you can invite potential clients to see you.
This will work even if it's not for the same type of show.
You can invite prospects to see you perform at a
restaurant show, for example, even if they are thinking
about hiring you for a different type of show.
But, did you know that you can even invite prospects
to see you at a show that is not open to the public?
Just ask your show customer if a friend of yours can stop
by during the show. They always say 'Yes'.
Seeing a Live Show is ALWAYS better than seeing
a performance on video. So, use your shows
as auditions for other customers.
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#4 - News Worth Repeating - Relentless Rip-Off
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Read the story about how Relentless almost got ripped off.
It's a longer story than I can tell here. To read the full story
go to this link:
http://www.bobmillermagic.biz/
and click on the link on the left labeled 'A Relentless Rip-Off'.
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#5 - MagicBase Pro News
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We are currently at version 3.0.5. If you don't have it,
then get the update. You can get a free demo at
www.MagicBasePro.com
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NEW VIDEOS:
FLEXLETTER 3:
There is a new video online 'How to Use Flex Letterhead 3"
FlexLetter 3 is for sending out bulk mail-merged letters.
You can insert merge fields that will create personalized
letters to each of your customers.
The video is 5 minutes long and it is optimized to run
on your computer or iPhone!
You can find it on this page, under the Instructional Videos heading:
http://www.magicbasepro.com/MBP/videos2.html
MAKE MONEY WITH MBP
This is a new video series that will show you practical
ways to use MBP to make money. Each video
is only a few minutes long.
Find them on the Videos screen. There is a link
on the Videos Screen titled: 'Make $'
Video #1: BULK MAIL
This video is about how to do bulk mailings.
Video #2: Bulk eMail
MBP allows you to send out multiple emails at once.
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Here's a review from a new user:
"I love it. It's great! I'm from another country and english is my
second language. It's so easy to learn your program. I use it in
spanish and english. It keeps everything organized and ready
for my contacts; saves me a lot of time and paperwork and
money. With a touch I can see my routines, times and even
maps. If there's a program you ever need, get this one. It's
the most complete I've ever seen. You won't be disappointed."
Douglas Jave
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MAGICBASE PRO IS FOR SALE FROM
MAGIC DEALERS AROUND THE WORLD NOW.
The wholesale company, Murphy's Magic is now offering
MagicBase Pro to all of their dealers. Tell your performing
friends to ask for it at their favorite dealer's.
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YOU COULD BE IN A MagicBase Pro AD:
Would you like to have your face and your review of MagicBase Pro
in a magazine ad? You could: Just send us your review.
See this link for more information:
http://www.magicbasepro.com/MBP/YourName2.html
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YOU MAY FREELY DISTRIBUTE THIS NEWSLETTER-
It's recommended!
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Bob Miller
P.S.
Are you looking for a great shopping cart
and email broadcasting service?
Check this out:
http://www.1shoppingcart.com/app/?pr=1&id=74266
I use it all the time!
